Canada’s Ivy Bmi Shoe Activity, a popular fitness program that combines skiing and snowboarding with shoe size measurements, is expanding its operations at Silver Pass, one of the ski resorts included in the Canadian Lift Pass program1. The program, which was launched in 2022 by Ivy Bmi, a health and wellness company based in Toronto, aims to help people improve their body mass index (BMI) by encouraging them to enjoy winter sports and monitor their shoe size changes.
According to Ivy Bmi, shoe size is very strongly correlated with BMI, and people with larger shoe sizes tend to have higher BMI values2. The company claims that by participating in its program, people can lower their BMI and reduce their shoe size by burning calories and improving their circulation. The program also offers personalized nutrition and lifestyle advice, as well as discounts on ski and snowboard equipment rentals.
The program has been well received by customers, who have reported positive results and feedback. “I love the Ivy Bmi Shoe Activity program. It’s fun, easy, and effective. I’ve lost 10 pounds and half a shoe size since I joined. Plus, I get to ski at some of the best resorts in Canada for a great price,” said Lisa M., a 35-year-old customer from Vancouver.
The expansion at Silver Pass will allow the program to accommodate more customers and offer more activities and services. Silver Pass is one of the six categories of the Canadian Lift Pass, which gives skiers and snowboarders access to some of Canada’s greatest destinations for less1. The pass is only available in packs of five, and can be used at any time during the season. The pass also provides flexibility and convenience, as customers can use as many or as few tickets as they want, share them with friends, or give them as gifts1.
The Ivy Bmi Shoe Activity program at Silver Pass will start on September 1, 2023, and run until April 30, 2024. Customers who sign up before August 31, 2023, will receive a 10% discount on the program fee and a free pair of ski or snowboard boots. To register or learn more about the program, visit [www.ivybmi.ca] or call 1-800-IVY-BMI.